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NOOKA debuted  limited edition watch line based on SpongeBob SquarePants, for animated series’ 10th anniversary this year.  The 2 timepieces - one an all-yellow rubberized ZUB ZENH and a ZENV in polished black aluminum, each features specially designed wrist strap - Spongelevator graphics on the ZUB ZENH & Spongenvader on the ZENV.  Both are available during the opening of San Diego Comic Con (SDCC) and are currently available on-site only, but both watch will also be available at authorized retailers in the Fall season.

via Freshness

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New York-based Nooka work up two new watches,  the Zub Zenh (Horizontal) and Zenv (Vertical) for Nickelodeon.  The collection helps celebrate the 10th Anniversary of SpongeBob SquarePants with two timepieces inspired by the character and “Bikini Bottom.”  Scheduled to release later this year, there will be sizes for men and women with a retail price tag of $170  for the Zub Zenh and $275 for Zenv.      via Hypebeast