Individual Sole

This video was recorded during the design process at the Reebok Headquarters in Boston, the lead designer from each of the 20 shops represented at the conference were asked to do a small interview about their shop, their Pump design and the influences and story that went into the design. This is the KICKS/HI interview. Enjoy.  KICKS/HI x REEBOK Pump shoe launch this Friday, 11.20.09 worldwide exclusive, numbered 31 pairs available at KICKS/HI Makaloa.

pic via Hypebeast

This Clipse video is directed by Rik Cordero for their new single “Popeyes” featuring Cam’Ron. The song can be found on their upcoming album “Til The Casket Drops” on December 8.

via Hypebeast

The video is a closer insight into the sneaker’s design aesthetic with interviews with legendary Nike designers Mark Smith and Tinker Hatfield, the men behind all of those Jordan classics.  You’ll learn of the many elements featured within this 25th installment of  the Air Jordan.

via Hypebeast

The Documentary on Lil Wayne “The Carter” is an in-depth look at his life.  Pack with comprehensive and personal interviews with Lil’ Wayne, it also features different isights from people that know him best.  Directed by Adam Bhala Lough, the DVD drops November 17, 2009, but is available for pre-order at Amazon.

via HighSnobiety

Karmaloop TV walks through the Triumvir showroom in Santa Ana and get a first look at the brand new, post-apocolypse-inspired autumn line.

RZA worked with Supreme on their Volume 5 Book and they got a chance to sit down with him and speak on several topics.