Individual Sole

Primitive explains the theme behind these Oakley Frogskins.  “The design theme takes inspiration from the artwork found on a certain 80’s heavy metal album cover, which is reflected most on the silk screened bag.”
The sunglasses feature a gradient colorway. It fades from black to purple, midnight blue, and eventually a clear finish with a Primitive “P” branded on both sets of detachable arms.

There is a special shirt produced exclusively for our release party. Only 40 tees were made, and will only be available to the first 40 customers who purchase the shades. There will be 50 pairs available in-store @ 5PM on Saturday, August 1st.  20 additional pairs will become available online @ Noon PST on Sunday, August 2nd for $275.

Read More

Encino’s Primitive reworked a pair of Oakley Frogskins. The sunglasses feature a gradient colorway, fading from black to purple, midnight blue, and to a clear finish.  Detailed with special Primitive “P” logos on the detachable arms, the shades will come fully equipped with an additional set of arms and a custom silk screened bag.  Look for a Summer drop exclusively at Primitive.

via Hypebeast

Read More

Based on the retail set-up of gradient neon mirrors and tube-light decor of Primitive, Andy Netkin connected with Nick Diamond on a  new collaboration t-shirt with Diamond Supply Co. They redone classic logo design, reworked in a gradient effect and tagged with the Primitive script on the backside. O nly 150 shirts were produced with 75 being made available via the Primitive online store and 75 in-store.  Set to release Saturday, May 23rd, 2009.    via Hypebeast

Read More

The man on top of the skateboarding world, Nike SB teamrider Paul Rodriguez has opened his own sneaker/clothing boutique called Primitive in Encino, California.  Brands will include - Nike SB, Adidas, Converse, New Balance, Alife, The Hundreds, Diamond, Stussy, 10 Deep, Upper Playground, In4mation, Alphanumeric, Brixton, Cappeline, Obey, Crooks N’ Castles, etc.  With these brands and his backing, you know this is a shop that will be a destination shop for years to come.  via WTF!

The shop is located @ 17060 Ventura Blvd in Encino, CA 91316

Read More