Individual Sole

NOOKA debuted  limited edition watch line based on SpongeBob SquarePants, for animated series’ 10th anniversary this year.  The 2 timepieces - one an all-yellow rubberized ZUB ZENH and a ZENV in polished black aluminum, each features specially designed wrist strap - Spongelevator graphics on the ZUB ZENH & Spongenvader on the ZENV.  Both are available during the opening of San Diego Comic Con (SDCC) and are currently available on-site only, but both watch will also be available at authorized retailers in the Fall season.

via Freshness

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Nooka has gone tonal and futuristic with their new line of belts. The Strip features a unique “snap and release” closure system that lets you easily adjust to your waist size.

via Acquire

New York-based Nooka work up two new watches,  the Zub Zenh (Horizontal) and Zenv (Vertical) for Nickelodeon.  The collection helps celebrate the 10th Anniversary of SpongeBob SquarePants with two timepieces inspired by the character and “Bikini Bottom.”  Scheduled to release later this year, there will be sizes for men and women with a retail price tag of $170  for the Zub Zenh and $275 for Zenv.      via Hypebeast

Daks customized this Nooka Nooka that is on display now at Standard Peachtree.  It will be shipped off to Nooka, maybe for a retail production run.  More pics after the jump!

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The super hip watch company, Nooka known for their unique time displays, has released the Zon.  It has two displays- one is a digital hourglass with minutes measured in small falling blocks and the other is a standard numeric display.  It is also a world-time watch with all 24 time zones and comes with a tool that allows you to change the strap position. Available in black, white or mirror (gray) and priced at $650 at Nooka.  via Complex

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Dropping soon is Kidrobot’s collaboration with Nooka on a limited edition digital watch.  Called the Robot Head Zub 20 Watch, it is made from 100% rubber, the top row displays hours 1-6, the second hours 7-12, the third minutes 0-59 and the fourth seconds 0-59.   Additional features a stopwatch, alarm and stainless steel clasp. Limited to 150 pieces and priced at $175.  Get yours here.

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