Nike’s Bespoke takes the ID concept to the next level, allowing just about any classic Nike material, print or color you can think of, then applying the choices to the Air Force 1. The by-appointment-only service allows time with Nike design consultants to help choose the usage of elephant, safari, suede, nubuck, patent, denim, etc. After the jump are some of the examples made at 21 Mercer. via Sneakernews | NikeSportswear
Nike Japan with the help of animation house Studio 4°C and director Koji Morimoto, help bring in the launch of Nike iD’s latest customization program, the Nike Blazer. The Nike iD REALCiTY video follows 3 characters (wearing Nike Blazer) in colors of blue, red, & yellow/green, in their attempts to “colorize” a monotone grey city scape. via Freshness
Nike iD with the help of Ludacris, is creating the first ever “Signature Series” challenging those sneakerheads that think they have the illest color combinations, to go down to the Nike iD Studio at Niketown New York to design a shoe inspired by Ludacris’ latest album, “Theater of The Mind”. The winner will receive a private party at the Nike iD Studio, an autographed copy of the album and winning design will be on display at the Nike iD Studio. via Freshness
NikeiD Bespoke is the new, innovative and globally exclusive by appointment design experience over at 21 Mercer in New York, offering consumers the opportunity to work one-on-one with Nike design consultants to customize select Nike footwear styles. It provides consumers with the greatest design freedom ever offered by NikeiD. Starting thing off with the iconic Air Force 1 sneaker, consumers will be able to create a unique design by customizing up to 31 parts of the shoe, including the base, overlay, accent, lining, stitching, outsole, laces and deubré. Consumers will also be able to choose from 82 premium, iconic materials and color options, including - Exclusive options include iconic Nike material prints Elephant and Safari, as well as premium options include premium full grain suede, nubuck and leathers, Italian full grain patent leather, premium denim and reflective synthetic leathers. via Sneaker Freaker
This weekend, Nike invited select media to come out to their NikeiD Refresh Preview Event at NikeTown NY. KATC was on hand for this small and intimate NikeiD Refresh preview that was an introduction to the new styles and materials that NIKEiD will offer in conjuntion with the Olympics. The theme of this round of NIKEiD updates is centered on Olympic Heros, each Hero represents a style and each Hero has their own material. The NIKEiD Studio is located on the 5th floor of NikeTown NY and is open to the public by appointment only.
The list of Olympic Heros:
Athlete: Asafa Powell
Style: NIKE Dunk HI/LO
Asafa will be wearing a cheetah print shoe with the colors of the Jamaican flag and charms that have meaning to them. NIKEiD has incorpated this cheetah print into the builder and it will be offered on the Dunk Hi and Lo only.
Athlete: Paula Radcliffe
Style: NIKE CORTEZ
There will be an option for a stylized version of the Union Jack that is similar to the shoe she plans to compete in.
Athlete: Liu Xiang
Style: Air max 90
There will be an option for a laser graphic inspired by him that is also featured on the NIKE Windrunner made specifically for him.
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Nike iD has joined the “Be True” campaign with new repeating laser-etched personal 12 character iD along the mid section and est. (established) rear embroidery for the Dunk Highs & Lows. Get designing here.
