Individual Sole

MTV’s Fashion’s Night Out took time out with Pharrell Williams as he worked the register at his BBC/Ice Cream storefront.  He speaks on his appreciation for the brand’s fans and the meaning of his brand.

via Hypebeast

MTV sits down with rap’s new star, Drake, to talk about this rapping and singing balance.  If you still don’t know who he is, you will.  His highly anticipated debut LP, Thank Me Later, is being worked on as we speak.

via Nahright

MTV News caught up with Mr. Hudson & Kanye West at a Beverly Hills Hotel, as they begin shooting the video for their song, which is the first single from the Mr. Hudson’s U.S. debut.    via Nahright

“What’s cool is, Kanye met my music before he met me,” Hudson said of their relationship. ” … I wouldn’t have gone up to Kanye in a club and said, ‘Here is my CD, you’ve gotta listen to it.’ That isn’t my style. I made my first album in London. It didn’t get released in the States, but somehow he got a copy, which meant that when Kanye was in London promoting Graduation, we were introduced briefly. A year later, I was in Paris on holiday. I got a call coming in to the office: ‘Here is a contract.’ ”

Last November, ‘Ye told Mixtape Monday that his new signee had the potential to be “bigger” than he is. Hudson appreciated the compliment but said it is a lot of pressure.

“Yeah, it’s really annoying, actually,” he smiled. “Now I got loads of work to do to try and live up to that.”

Making the biggest statement today before the actual NBA All-Star Game, the West reserve Shaquille O’Neal danced with the season 1 champs of MTV’s America’s Best Dance Crew, Jabbawockeez, during player introductions.  The big dude can move!  via Ball Don’t Lie

Created by Nike for the MTV European Music Awards staged in Liverpool on the 6/11/08, it features a Cortez Vintage that is dedicated to The Cavern Club and the 274 times The Beatles performed there, whereas the new Flymotion Hybrid indicates the location of the city’s Zanzibar rock club. 72 pairs worldwide and available in a size 6 at Size?

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Taken from MTV

Young veterans returning from the war in Iraq face a host of difficult challenges, from re-acclimating to civilian life to dealing with unpaid bills and the hard memories of war. In an upcoming MTV News special, “Choose or Lose & Kanye West Present: Homecoming,” the Chicago MC and MTV’s Sway Calloway give returning veterans the surprise of their lives during home visits where they listen to the soldiers’ stories and express gratitude for their service.

The one-hour special, which airs today July 28 at 10 p.m. ET, will feature West and Calloway dropping in unexpectedly at the homes of some Iraq war veterans and seeing firsthand the often difficult and painful challenges the young vets face after returning home. On behalf of MTV and the Dr. Donda West Foundation — named in honor of the rapper’s late mother — Sway and West gave each veteran a life-changing gift, from paying off their debts to taking care of their rent or tuition.

Check out more about the show, here.