Quality. Speed. Style.: The Honda Racing Shoe Collection. FILA and Honda Racing have joined forces to create a shoe collection that combines FILA’s rich design heritage and Honda Racing’s commitment to fulfill every car enthusiast’s racing dreams. The collaborative footwear line pays homage to Honda’s outstanding core technology and culture of innovation, as well as its appeal to young car enthusiasts.
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I know this video is over a year or two old but if you’re a true Honda enthusiast and you haven’t seen it, it’s a must see! The full video below! Enjoy!
” A look into subculture of true Honda Enthusiasts. These tuners became part of a culture, which steered away from body kits, large rims, and other cosmetic accessories and focused more on clean Japanese styling and serious performance. They give us a look inside their passion and the many areas of the Honda tuning scene. Which includes their project cars, JDM style, the internet’s influence on the scene, road racing, and the growing problem of automotive theft.
Featuring many well-known tuners including members of the infamous Southern California group FFSquad and the editors of both c16 Magazine (Former Editor Rodney Wills) and Super Street Magazine (Jonathan Wong). A real look at people who took lived and experienced a culture which made its way from the underground to the mainstream.”
Some of you may have seen this already, but for those of you who haven’t, turn up your speakers and enjoy.
When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six, and only six, hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make this film.
There are no computer graphics or digital tricks in the film. Everything you see really happened in real time, exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn’t work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it is two minutes long so every time Honda airs the film on British television, they’re shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in “free viewings.
Honda isn’t paying a dime to have you watch this commercial.
Thanks to Ingel for sending this to me.
