H&M x Designers Against AIDS (DAA) for Fashion Against AIDS
H&M along with Designers Against AIDS (DAA) teamed up with some of the biggest celebrities for Fashion Against AIDS. Dita Von Teese, Katy Perry, Róisín Murphy, Estelle, Cyndi Lauper, N.E.R.D, Robyn, Yoko Ono, Yelle, Moby, Katharine Hamnett, Dangerous Muse, and Tokio Hotel fill out the list of those that have designed T-shirts, T-shirt dresses, vests and bodies for the cause. 25% of the sales price will be donated to youth HIV/AIDS awareness projects. The pieces go on sale in H&M’s youth DIVIDED department from May 28, 2009. via Freshness
“The designs have a real 80’s feel to them, there’s lots of white, bright colours and graffiti-like prints. Girls can wear the pieces with mini’s, or worn denim and big jewellery, while boys can team them with coloured jeans or rolled-up chinos - it all adds to that 80s feeling. Fighting AIDS is always of great importance, and H&M is overwhelmed with the enthusiasm and the commitment from each and every celebrity involved in this collection.” Ann-Sofie Johansson, H&M head of design.
