Altamont Apparel piece together this capsule collection with the help of 10.Deep and it’s founder, Scott Sasso. The collection draws upon inspiration from the 1969 Altamont tragedy and Sasso uses the event and “invokes the event and the era through motifs like a raceway checkerboard pattern, a bloody arm, psychedelic imagery and a reference to the infamous event security, or lack thereof.”
via Freshness
The 10.Deep Fall Delivery 2 Lookbook is officially up. With this second delivery we see a continuation of the themes from our Fall Delivery 1 “Proud to be a Problem” campaign. “The Outsiders” collection brings the great outdoors to the city with a solid mix of outdoor and sportswear apparel.
A bit more progressive than the first delivery, this group of product is a heritage inspired collection that takes cues from ’90s outdoor activewear mixing southwestern textiles with fashion-forward sportswear. Standout pieces like the Southwest Ridge flannel, Deer Hunter reversible vest, Sierra Nylon mountain parka, and our Iron Clad melton wool New Era flap cap, will be defining pieces on the street this fall.
With football season around the corner, schools prepare to re-open, political showdowns begin and with the onslaught of fall, the real bruising begins. 10.Deep salutes the losers, outcasts, miscreants, naysayers, and problem children who drive change in our culture. In their Fall ‘09 Lookbook, Proud to be a Problem, they reclaim the streets of New York in preparation for our upcoming delivery.
Rooftop barbecues, back yard pool parties, excessive alcohol consumption, and the sweet smell of nag champas begin to scent the air in neighborhoods everywhere, we raise our dixie cups in praise of the onset of yet another Summer of debauchery. To help you fulfill your quest to make that “walk of shame,” we present to you our Summer 2009 Collection: “The Summer of No Love.” Departing once again from our standard linear format, the look book features a bugged-out stop motion style. The delivery includes; prepster tweed shorts, nylon trunks, short sleeve button-ups, and graphic tee’s that should keep you stylin’ on those hot Summer days. The collection begins hitting stores Friday, June 12. Check out the full lookbook HERE.
10.Deep initially introduced the world to Kid Cudi via the A Kid Named Cudi Mixtape, produced by Plain Pat and Emile. In support of his rise to the spotlight, 10.Deep is re-releasing the Kid Cudi “Up There” Tee, a premium shirt that was first introduced with the release of the mixtape last year. Look for the shirt on Wednesday, May 20th at 12pm EST at the 10Spot.
via Hypebeast
