Sagmesiter x Levi’s 501 Art Installation for American Rag
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Denimholics and art fans alike will dig this collaborative project between Levi’s and graphic design firm, Sagmeister. The focus of the project is a deconstructed 501, so that people can really see what goes into building this classic piece of clothing. The co-branded art installations will be seen exclusively at retailer American Rag and their two locations in Los Angeles and in San Francisco. This is just the beginning of a more comprehensive release that will release in the coming months. All Levi’s purchases as American Rag will include a special poster of the art. via Hypebeast
