SBTG x Lazy “The Paramount” Nike Dunk Release
Tomorrow, the much talked about SBTG and Lazy collaboration custom Nike Dunk called, “The Paramount” releases at royalefam.com. They will have a full size run of 8.5-11 and 15 pairs total available. Featuring: Regalia colored selvage denim, olive drab british SAS shemagh, faux Croc leather swoosh and laced with Starks “GRG” laces to complete the look. Priced at $550 per pair plus shipping and handling. Get ready, June 29th, 2008 at 10pm EST. The full official write up and more pictures after the jump!
Selvage denim (also called selvedge denim) is a type of denim which forms a clean natural edge that does not unravel. Coming from the phrase “self-edge”, the natural edge of a roll of fabric. Usually, exists on denim made from old-style shuttle looms. These looms weave fabric with one continuous cross thread (the weft) that is passed back and forth all the way down the length of the bolt. As the weft loops back into the edge of the denim it creates this “self-edge” or Selvage.
As the name suggests, only the edges of a full roll of denim where used to produce these one of a kind sneakers. Leaving the mid section unused. Selvage is desirable because the edge can’t fray like lower grade denims that have separate wefts which leave an open edge that must be stitched. In this case, the selvage sits perfectly on the top of the midsoles like its supposed to be aesthetically. Exposing an unusual selvage that resembles the pure luxury.
Also breaking the boundaries of a factory made shoe, the selvaged lined midsole of the “paramount” could only be made through a D.I.Y process.
SBTG customs sneakers has been around since 2003, providing the world with individually hand crafted sneakers to quench the thirst of the more elite individuals who refuses to be associated with the word “mass produced”.
Denim has always been a weapon of choice when it comes to attaching fabric to a sneaker, never using denim just for the sake of it. The selvage lining that runs full circle where the upper of the sneaker meets the midsole is being incorporated to this design that can only be achieved through a D.I.Y. process.
To achieve a higher standard, SBTG has invited fellow fabric maestro, Akalazy to reinforce the look where precision contrast stitching is involved around the entire sneaker, attaining a closer, factory finish.